Our award-winning campaign for HelloFresh | Influencer Marketing Awards 2020

WINNER:

Influencer Marketing Awards 2020

We are so proud to announce that won 2 awards at the Influencer Marketing Awards 2020!

Our HelloFresh campaign was so well-received that it won Silver in not 1, but 2 categories:

• Best Food & Drink Campaign

• Most Effective Collaboration or Partnership

The campaign: #RefreshWithHelloFresh

We are thrilled to have teamed up with HelloFresh and Davina McCall to launch a 21-day ReFresh to help build a community of confident home cooks and show you how simple - and fun - cooking from scratch can be!

Sometimes you need a reason to start developing better habits, so we invited a group of 15 dynamic UK based influencers, lead by celebrity Davina McCall, to try HelloFresh for 3 weeks. They encouraged their followers to join #RefreshWithHelloFresh: 21 days of HelloFresh that will get you into the good habit of cooking from scratch through fresh quality ingredients, easy-to-follow recipes and joyful dishes that everyone will love.

The four week campaign included public events, professional influencer productions, and more!

Strategic partnerships paired with engaging calls to action and plenty of influencer activations led to massive earned media from the participating influencers, meaning more content and exposure for HelloFresh!

Curious about how we achieved these results? Take a look at our HelloFresh Case Study.