Emilie Tabor For The Drum: AR Is Next In The Social Commerce Experience

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Get your headset and your credit card: AR is going shopping 🛍️ and we’ve got a few tricks in stock. 🛒 In a new piece by our Co-Founder Emilie Tabor, we’re taking a look at the future of shopping through the AR lens, and what it will mean for brand content creation. 💻

"As AR technology evolves, it will enhance user experiences on social media—and perhaps create shopping experiences that were never possible within a physical environment," she says.

Head over to The Drum and learn more about the new (augmented) reality of social media 📱 👇🏻