Neutrogena and Listerine #CareWithPride Influencer Marketing Campaign

Together we can make the change!

Johnson & Johnson Neutrogena and Listerine's limited-edition Pride products weren't just for show with Johnson & Johnson making a donation in support of LGBTQIA+ rights for every product sold. For their #CareWithPride​ campaign, we created a way for people to support Pride safely in times of social distancing.

Championing authenticity above all, we recruited 42 outspoken and engaging influencers close to the cause. We let them flaunt their pride through personal Instagram Posts & Stories that encouraged their following to take part in this meaningful and empowering initiative. All followers were led to the products' page through a swipe up, where they could shop and support LGBTQIA+ rights safely from home.

Check out the case study and the incredible content created by some of the influencers participating in this campaign: @yummertime, @brittenelle, @alexgowon, @maihualee, @bbbuffaloe, @incandcanyon, @captaingabex, @amberscloset, @ellosteph, @wesleybenjamincarter, @kahhspence, @thejoshliu, and @sirthestar.