Emilie Tabor for The Drum: The Rise Of The Skinfluencer

The pandemic is leading the consumers of beauty products to focus more on skincare and less on makeup, which brings about the rise of the "Skinfluencer".

With a higher-than-usual authority among their community, these influencers are essential to guide consumers through their skincare decisions, and are therefore a valuable asset for brands. Read all the insights Emilie Tabor, our founder, shared with The Drum about it!