The Flower Council of Holland #FillTheDistanceWithBeauty Influencer Campaign

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It has been quite a year so far… Yet, this campaign showcased how we can use these difficult times to spread hope, positivity, and stay connected to the ones we love. No matter how many meters we have to stay away from each other, we can always fill this distance with beauty and make the most out of tough circumstances.

IMA and The Flower Council of Holland collaborated to excite and encourage audiences to buy flowers and indoor plants for their loved ones to fill the physical and emotional gap that we have been experiencing with COVID-19. The creators emotional storytelling reminded all of us how important it is to look after loved ones regardless of the distance:

“2 weeks ago I surprised my grandma for her birthday with flowers. I feel like our grandparents need some extra love since the physical and emotional distance we are all facing due to the current circumstances. I decided to surprise my grandma with this amazing flower bouquet because that’s the most beautiful way to fill the distance 💘Now if you see this, take it as motivation to call your grandparents and buy your dearest ones flowers, or buy yourself some!” - @allaboutelisa

Check out below the beautiful content created by the super-talented @allaboutelisa, @tommyhey, @alannanicolex, @all.thats.pretty, @emmanuellek_, @dressingleeloo, @luciekx, @zweidiereisen, @timlabenda, @lucyjanewood, @ticija, @bethsandland, @dolorescfr, @vanessa_perroud, @saskiaweerstand, @math_uwg, @bycarolijn, and @fiahamelijnck.