How YouTube influencers will take your brand to the next level

When it comes to building an online reputation and community for your brand, you can explore many avenues. Some of the most important ones, though, are build around video content. If you didn’t realise it yet, video content is gaining a lot of space in social feeds, as it can be even more engaging than static pictures.

When we talk about video, the first thing that pops into mind is YouTube. With a huge and diverse user base worldwide, this platform is the second most used search engine — and for this reason, video has consolidated itself as a research type of content, where people look for product review and countless other information.

That’s why YouTube is such an important channel for any kind of business – and we do mean any. One of the best ways of taking the most out of YouTube to promote your business is to combine the popularity of video content with the power of influencer marketing.

What are YouTube Influencers?

As the name implies, a YouTube influencer is someone who creates videos for YouTube and is viewed by their community as an authority on a certain field. The wonderful thing about YouTube is its niche audiences — it allows you to reach an audience in just about anything. Whether you are promoting a video game, a form of architecture, ancient history, new shoes, food, cats, dogs, or anything else you can think of, there will be someone on YouTube who knows about it.

And more importantly, there will be an audience in just about any niche to watch these videos. Whatever subculture you are into, there are likely thousands of equally interested people in the world on that same subject. Even if you seem to be the only person who has heard of your given topic where you live, we guarantee that it is big somewhere in the world. And with the help of a YouTube influencer, you can reach that audience and start a conversation with them on a more regular basis.

The best approach is to have a long-term relationship with a YouTube influencer, and make true brand ambassadors out of them. The more your brand is included in the videos an YouTuber creates, the more enthusiastic they will be about promoting it, and the more authentic the partnership will come across. That way, consumers will start building not only awareness but also trust around your brand, which can then lead to community building.

How do these influencers help, though? What can a YouTube influencer actually do? What is the benefit? 

• They already have a large community of people who are really interested in the content they share.

• They have built up an audience who trusts and respects their opinions and recommendations, which means they are thought-leaders in their field.

• Consequently, if they were to advertise your business to that audience, it could boost not only visibility but also the likelihood of consumers taking an action.

• Those who were exposed to your brand through the influencer’s content are also more likely to share you with others.

These are only some of the advantages that can come from pairing up with a YouTube influencer.

What can a YouTube influencer do for my brand?

There are a great many things that a good YouTube influencer could do to help your business expand. For one, they are already seen as a trusted voice for their audience, and because their community already listens to them, this trust and authority is then passed on to your brand.

Combine the power of influencers with a platform as link and market-friendly as YouTube… That is massive. It will give your brand the chance to reach demographics you would normally never be able effectively reach. Not to mention that your products and services will benefit in a long-term basis from their positive review. 

Now, when someone on their page notices the YouTube influencer talking about you, they are likely to:

1. Note the name of your company, making a positive first impression given the recommender.

2. Recognise your brand, logo, and colour scheme and easily identify it later.

3. Click on any links to services/products that you offer, increasing your traffic.

4. Favourite or bookmark your website(s), making it easier for it to gain traction later.

5. Follow you on social media accounts, increasing your brand exposure and community.

6. Share your products/services with the people who they talk to about the same subject.

7. Make a purchase or order from your company, using your product/services to their benefit.

As you can see, this is a virtuous cycle that benefits everyone. The YouTube influencer manages to give their audience a new and awesome expert to check out. Their followers get to pick up a new benefit to help them achieve something, and you get to bring in more customers to your business thus making the return on investment of collaborating with a YouTube influencer very much worthwhile.

So, why not bring in an ally on the most popular video network in the world today? Why not make your life easier and hire a YouTube influencer? If you need help in that process, check out our previous work and