IMA talk to Adweek about 'Kidfluencers'

It’s clear that kids know what kids want, making them the perfect brand ambassadors for companies with a young target audience. But working with kids is a delicate business.

Our founder and CMO, Emilie Tabor, talks all things ‘Kidfluencers’ on Adweek, from parental protocol to agency responsibilities.

Read more here.