IMA - Influencer Marketing Agency Office in London

Consumers in the United Kingdom are very social media savvy. In fact, 78% of the population in the UK are active social media users who spend an average of 1h50 using social platforms daily. In addition, one in three internet users in the UK use social media to search for information about brands. The UK is also among the top 10 countries in the world with the largest Instagram advertising audiences, as more than half of the population is reachable through this app (We Are Social).

Because social media is so widely adopted in the UK, influencers are a great way to reach audiences in the country. Especially when taken into account that the British are generally risk-averse and for this reason increasingly relying on word-of-mouth to decide on their purchases.

As 70% of consumers say they trust the opinions of influencers as much or more than their real-world friends (Smartbrief), you can never go wrong with an influencer strategy embedded to your marketing mix, and even more so if you are targeting audiences in the UK.

But we’ve got you covered!

As you already know, IMA joined MediaMonks as part of the S4 Capital Group in 2019. The merge opened doors to 18 global offices, and one of them is the beautiful London.

IMA’s London team is co-located with MediaMonks’ in the heart of Clerkenwell. Come and pay us a visit!

Do you want to know how we can help your teams develop an influencer marketing strategy tailored to your brand?