You Need to Work With Pet Influencers. Here's why.

When thinking about Influencer Marketing, Pet Influencers may not be the first thing that comes to mind. However, for any business in the pet industry, investing in pet influencers can be one of the most useful tactics to help broaden a brand’s horizons. 

Nowadays, Pet Influencers can either refer to a person’s channel who is niche towards pets, or even to accounts that look like the pet is the mastermind behind it. Either way, both can hold massive followings thanks to their opinions and takes on pets and their ability to help inspire and move other pet lovers (not to mention the excessively cute content). 

If you are looking to expand your audience further, then collaboration with professional Pet Influencers can really play to your advantage - they speak authentically to your target audience, bring awareness to your business, build brand perception and consumer trust, and really move the needle when it comes to conversions. 

Why should I work with Pet Influencer to help my business?

The pet industry in general still leverages traditional advertising much more, so it can be tough to get noticed in such a crowded space, with established big players in the market. To cut through the noise, Pet Influencers are a great alternative to reach exactly the audience you want to reach. But how?

Put simply, a Pet Influencer is someone who is followed by exactly the kind of person that you would have to target - think about pet owners, pet lovers, people effectively interested in pet products. Working with Pet Influencers means bringing in someone who can take your product directly before the eyes of these people because influencers have a direct link to that hard-to-reach audience. 

This tones down the time investment needed on your end to bring in new customers who are actively interested in what you have to offer. 

Besides, an influencer is someone who is speaking to an audience who already knows who they are and appreciates their authority and expertise. So, when an influencer is then promoting your products and services, it does make it much easier for a member of their community to trust that your business can do right by them.

Therefore, with a trusted and expert voice of an Influencer promoting your brand to a very specific audience, they are much more likely to:

• Find out who your business is and want to learn more about you.

• Gain an interest in what your brand provides on a professional basis.

• Consider your products for their next purchases.

• Reshare the influencer content and further broaden your exposure.

• Strengthen community bonds and help introduce your brand to a wider audience through word-of-mouth.

As you can imagine, such benefits will only help your business in the long-term. Unlike other forms of marketing, having access to the thought-leadership and loyal following of an Influencer will strengthen your marketing message, boost your market appeal, and encourage people who need what you sell to get in touch and actively take action.

How can Pet Influencers help me achieve my business goals?

Whether your business goal is to build brand awareness or increase conversions, Pet Influencers will help you by bringing in their human touch to the table. They not only will learn more about your brand and how your products and services help pets, but they will also pass the message on to their audiences in a very personal, authentic, and original way, by producing content that is tailored to connect your brand to their audience.

For example, let’s say that you sell dog grooming products. Through a spot-on influencer selection, you will easily find Pet Influencers who are very enthusiastic about the products you sell and want to show the world what they can do. Through images, video, audio, and effective storytelling, they can show (rather than tell) the benefits of your products and effectively endorse your brand. Because their audience trusts their opinion, they are more likely to take action due to the Influencers’ recommendations.

All in all, it’s easy to see why going for Pet Influencers is a wise choice for any business looking to grow and expand in the modern digital world. So, consider working with influencers today: your brand will thank you for it. 

Interested in knowing more about how we can help your teams leverage niche influencers?